Avi Goldman
Head of Applied AI
I lead applied AI and creation-tool work at Customer.io, turning ideas into useful, human-centered products.
Previously, I founded Parcel, an email creation platform acquired by Customer.io in 2022.
Applied AI
Make the technology useful
The interesting work begins after the model demo: choosing the right problem, shaping the interaction, and building enough trust for someone to make it part of their real work.
How can AI expand a creator’s control instead of flattening their choices?
How do we evaluate work when quality is contextual and partly subjective?
When should an agent act, and when should it stop to ask?
Selected work
Projects
Parcel
An email creation platform founded in 2020 and acquired by Customer.io in 2022.
2020—22 dibs A CLI that checks if a name is available across domains, social handles, package registries, and trademarks in one command. Mar 8, 2026 Can I Scrape Can I Scrape is a tool to check if robots are allowed to crawl and index web pages. Nov 23, 2025 Professometer A satirical Chrome extension that analyzes email professionalism with tongue-in-cheek AI scoring. Nov 15, 2025
Blog